Your profile may be the most critical element of a profitable Web 2.0 Marketing Campaign. I will cover a few basics that can be applied to profile creation for any social or Web 2.0 program.
In many ways e-commerce allows you to profit from behind the scenes. Your order buttons and shopping cart system, along with well-written sales copy, do all the work for you around the clock whether or not you ever make an appearance.
This is all changing with Web 2.0 marketing. Your core assets in the world of Web 2.0 marketing are, believe it or not, your winning smile and your personal first impression. 
We may be exaggerating slightly. But only slightly.
The fact is, when using Web 2.0 sites to promote you aren’t selling products and services, you are selling yourself! Setting up a great profile is crucial for your success in Web 2.0 marketing.
Your prospects must instantly feel they can relate to and like you. This leads to trust and a personal connection, which of course paves the way for wonderful customer relations.
The first thing you need to accept is this: Not everyone is going to like you! 
Everyone you meet offline doesn’t fall madly in love with you and/or want to be your best friend. Don’t expect this to be any different when using social media and Web 2.0 marketing strategies.
Your focus should be on making a real connection with people you have something in common with. No matter who you are, there are thousands of people online who will be able to relate to you so just relax and be yourself.
Here are some basics to keep in mind when setting up your highly effective profile.
Use Your Real Name
When setting up a profile always use your real, full name. Never go with a username as this is not only a bit childish, it screams “amateur” or even suggests you have something to hide.
Provide Real Personal Details Where Appropriate
Use your true age or birth date, and enter the city and country where you live. Of course you don’t want to enter bank account info and your full street address for the general public to view, but you do want to give the impression of being very open and accessible, because this is the whole point of Web 2.0 marketing in the first place.
Be Yourself At All Cost
Be sure to list your real interests, and write your entire profile in the kind of language you personally use on a daily basis. Really go to lengths to allow the real you to shine through here. The point of your profile is to resonate with other people that share your interests and personality traits so don’t hold back and don’t be shy.
With Web 2.0 marketing you won’t be blazing away with slick sales talk and hard pitches right off the bat. Instead you’ll be making a personal first impression and inviting other people to introduce themselves and essentially just strike up a friendly conversation.
Think of your profile like your personal representative at a local chamber of commerce meeting. It’s imperative that your profile reflects who you really are and all the great value you can offer.
Be sure to put your best foot forward. But above all, as stated previously, just be yourself.
To Your Web 2.0 Marketing Success!
Marcus Schroefel
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